Building well-loved global brands
I help founders and teams turn complex products into clear, trusted brand narratives.
I’ve led brand and content work at global technology companies including Photoroom, Wizeline, and hyperexponential, partnering closely with product, growth, and leadership teams.
I’m also the founder of Smarketers Hub, a community supporting marketers across Africa and the diaspora, and the author of Inside the Marketers Room, a collection of insights from 50+ global marketing leaders on growth, careers, and meaningful work.
What people say
-
"Aisha is highly adaptive, flexible, and innovative in her approach, working with complex subject matter and managing stakeholder expectations with a ton of success."
— Scott Rayburn, VP Marketing, DataArt
-
“At Carbon, Aisha was instrumental in creating a unique tone of voice for the brand that stood out across the industry. She deeply understood her audience and communicated in a way that strongly resonated with them. She’s an asset to any team, and an absolute pleasure to work with.”
— Henry Uku, VP Product, Nestcoin
-
“Excellent campaign manager: she handled ideation, brainstorming, alignment, and delivery for Photoroomed It seamlessly. This is clearly her superpower zone."
Olivier Lemarie, VP Growth, Photoroom
How I operate
I lead content as a core business function. My work sits at the intersection of brand, product, and growth, turning strategy into content systems that drive adoption, trust, and long-term brand value.
Brand as the anchor
I align content to a clear brand narrative, ensuring every initiative reinforces consistent positioning.
Strategy + execution
I own outcomes and drive cross-functional execution, shipping work with speed and focus.
Clarity over noise
I prioritise fewer, higher-impact ideas, using data, research, and strong framing to guide decisions.
Content foundations
I build guidelines and workflows that help teams create consistently across markets without sacrificing quality.
I’m most effective in environments where clarity, ownership, and execution discipline matter.
Mentorship & community
I’ve hosted 150+ free mentorship sessions through ADPList, supporting marketers navigating growth, career transitions, and leadership challenges.
Through Smarketers Hub, I work with a global volunteer team to create access to knowledge, opportunity, and community for marketers across Africa and the diaspora.
Work with me
-
I offer advisory support to individuals and teams navigating moments of change, whether that’s shaping a brand, or a career.
My work spans brand and content strategy, positioning, and long-term decision-making, helping people move forward with clarity and confidence in complex environments.
Advisory engagements can include:
Brand, content, or thought leadership direction for growing companies
Strategic guidance for founders and marketing leaders
Career positioning, portfolio, and transition support for marketers
Practical advice around global careers, including UK Global Talent visa applications
This work is collaborative, focused, and tailored to the problem at hand, not a one-size-fits-all consultation.
-
I speak at events, workshops, and private sessions on topics including brand, content strategy, careers, and building trust in fast-moving technology companies.
My talks blend real-world experience with practical insight, and are designed to be interactive, digestible and actionable.
I share a short monthly recap reflecting on life, work, and whatever I’m experiencing at the time.